As a brand, if you’re spending money on social media ads, you should know if they’re working. But ‘working’ can mean anything from more sales to just more people knowing your brand exists. That’s why tracking the right metrics matters.
You don’t just need numbers; you need to know if your investment is paying off. There are a lot of numbers presented to you when you ask for an update from your social media marketing service provider. We’re listing down some of the most important metrics that you should be watching and tracking.
Reach
Reach tells you how many unique people saw your ad. Not how many times it was shown; just how many actual individuals it reached. If you’re running a brand awareness campaign, this is your go-to metric. It shows whether your message is getting in front of fresh eyes or just bouncing around the same crowd.
Keep an eye on how reach changes over time. If it’s flatlining, your targeting might be off, or your creativity might need a refresh.
Impressions
Impressions are the total number of times your ad was displayed. That includes repeat views from the same person. For example, high impressions with low reach mean the same people are seeing your ad over and over. Could be good for retargeting. But it could also mean you’re wasting the budget showing ads to people who’ve already made up their mind.
Engagement Rate
Your social media content should be engaging enough that people take some action. Likes, comments, and shares, divided by how many people saw it. These top metrics are visible to everyone and a high engagement rate shows that your content is on the point.
Don’t just chase likes. Look at the ratio. If 10,000 people saw your ad and only 5 clicked or commented, that’s not great. But if 500 people saw it and 50 engaged, you’re onto something.
Likes & Reactions
Likes and reactions are good to look at. But that’s not the whole story. They tell you that some people noticed your ad and felt something, maybe they liked the image, maybe they agreed with the message.
Use likes and reactions as a quick pulse check. If they’re low, your ad might be blending into the background. If they’re high but no one’s clicking, you’ve got attention but not action.
Click-Through Rate (CTR)
CTR is the percentage of people who clicked on your ad after seeing it. Through this metric you get to understand if your content is on the right track. A low CTR means you are wasting your money as the ads are not convincing people. Fix your content, target the right audience, and make sure other filters are adjusted accordingly.
A strong CTR means your ad is doing its job. It’s not just being seen, it’s driving action.
Follower Count & Growth
Followers aren’t everything, because followers don’t translate to sales. If your follower count is growing steadily, it means people are interested in hearing more from you. If it’s stagnant, your content might not be resonating, or you’re not posting often enough.
Watch for spikes. If you gain 100 followers after a campaign, that’s a sign it worked. If you lose followers, something didn’t land right.
Demographics
Knowing that your target audience is actually getting targeted is very important. Age, gender, location, interests, this stuff matters. If you’re targeting 35-year-old tradies in Brisbane but your ad’s reaching 22-year-old uni students in Perth, you’ve got a problem.
Check your demographic data regularly. It’ll help you fine-tune your targeting and make sure your message is landing with the right crowd.
How SalesGrow Helps You Make Sense of It All
At SalesGrow, we keep things as clear as glass. When you give us your account to handle, we don’t just run ads, we track them, tweak them, and make sure they’re working for your business. The real-time data makes a lot of difference in deciding the next step, which is why we focus on that data to adjust campaigns on the fly. Our team ensures you’re not wasting your money on ads that don’t perform.
Whatever your goal is, chasing clicks, conversions, or brand awareness, our social media advertising services are tailored for the purpose. By showing the right numbers we prove the results are delivered as per expectation.
Concluding Thoughts
Advertising is not a guessing game. All can be proven through numbers, not just any numbers, the right ones. Our social media marketing services team tracks, understands, and uses metrics’ numbers to make smarter advertising decisions.
Want to get serious about your social growth? Reach out to the SalesGrow team and we can help you cut through noise.
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